Food Product Traceability | Ensure Consumer Safety | Authlink

Digital solutions for premium food & beverage brands

Ensuring end-to-end traceability in the food and beverage industry to boost customer loyalty, business sustainability and brand integrity

Schedule Demo Explainer video

Transforming food experiences digitally

The Authlink platform ensures Consumer Packaged Goods traceability, making them verifiable and manageable in the intricate supply chain system

Quality verification

Assure customers about the quality standards followed in creating FMCG products

Authenticity confirmation

Enable customers to verify food package authenticity with simple smartphone scans

Safety assurance

Protect customer health by preventing the sale of counterfeit food packages

Source traceability

Provide valuable data on product ingredients and allergy information for consumers

Scan-based insights

Use scan-based insights to offer better CPG purchase experiences and rewards

Brand interaction

Boost customer engagement with distinct stories of brand and food product journeys

Prioritize end-to-end traceability

  • Make food provenance entirely traceable and visible across the systemMake each FMCG product in the system entirely traceable and visible

  • Ensure that proper health and quality standards in creating food products

  • Nurture brand confidence amongst customers by improving transparency

Elevate customer engagement

  • Project unique brand and product stories to boost digital customer experiences

  • Enable complete data traceability in the food supply chain for customer assurance

  • Provide custom benefits and offers based on QR scan and purchase data

Protect food brand integrity

  • Ensure secure food provenance and business data to win customer trust

  • Digitally avoid the risk of food products getting tampered with or manipulated

  • Protect customer health by offering FMCG products that are entirely genuine

Generate valuable consumer analytics

  • Monitor overall food standards with accurate and timely supply chain analytics

  • Handle mass number of CPG packages with FMCG traceability services

  • Create worthwhile benefits and rewards for your brand’s regular customers

How it works

For brands

Data storage
Ownership verification
Process management

Assigns a distinct digital identity for each product
Records food provenance information
Uploads relevant certificates & documents
Cryptographically stores data

Validates ownership details
Provides data flow regulation options
Enables easy ownership transfer
Alerts owner of relevant issues

Provides real-time supply chain insights
Generates detailed customer analytics
Creates comprehensive reports
Improves overall business efficiency

For customers

Authenticity verification
Information supply
Product maintenance

Enables QR code scanning
Makes food product data smartphone accessible
Provides relevant supply chain information
Ensures authenticity of each food product

Offers food provenance information
Highlights brand’s ethical motives
Confirms genuinity of food purchase
Helps in making informed purchases

Digitally stores past purchase details in Mobile Vault
Provides after-purchase recommendations
Offers exclusive benefits & services
Enables an enhanced digital experience

Access insights on current sustainability trends
We have compiled detailed insights on the latest business sustainability concerns and their solutions.
Read the industry report to learn more.
Download White Paper

Blogs

Tuesday, August 17, 2021

How to Safeguard Brand Integrity in the Digital Era

View

Tuesday, August 17, 2021

How to Create Interactive Digital Experiences With Smart Labels

View

Tuesday, August 17, 2021

How Improving Transparency Helps Meet Customer Demands in the Meat Industry

View