Blockchain in the Wine and Spirits Industry: Essential Guide For Wine Brands

Authlink Customer Connect enables brands to directly communicate with their customers individually or in specific segments as required. This makes it easier to address customer queries, increase awareness for brand events, new bottle launches, and much more. Customer engagement and satisfaction rates are likely to stay up using this feature.

Expensive wine and spirits bottles are always at the risk of getting counterfeit. Wine counterfeiting issues cause huge monetary losses to alcohol brands, and also bring down customer loyalty rates. Authlink’s digital dashboard generates detailed bottle counterfeiting insights across specific locations. This helps alcohol brands prepare themselves to tackle bottle forging and manipulation issues without wasting money and manpower.

Wine and spirits brands can create business accounts on Authlink Brand Panel to create digital twins for their bottles. Apart from this, they can also create detailed brand profiles that highlight their best features and achievements. Customers who scan the NFC tags of bottles at the store can access this information and gain insights into their favorite brands. In this manner, brands can promote awareness regarding their sustainable, humanitarian, and ethical efforts with minimal hassle, and consequently enhance loyalty and appeal.

Product campaigns and promotions help wine and spirits brands retain customer interest in the competitive market. However, they tend to be cumbersome to organize. A simple solution is to conduct such events digitally using Authlink. Since brands can directly engage with customers on the platform, it is convenient to set up promotional events as well. Customers, on the other hand, can easily participate in such campaigns using their smartphones.

On the Authlink platform, all physical wine and spirits bottles are easily traceable and manageable across the supply chain. This further enhances business transparency and accountability, which customers appreciate. By giving customers what they expect, alcohol brands can drive up loyalty, awareness, and appeal, which are essential for survival in the competitive industry.

Too many consumers in the wine and spirits industry have become victimized by fake bottles. Counterfeit bottles pose a severe threat to customer health, and can even lead to death in extreme cases. As such a situation persists, customers need to protect themselves from purchasing counterfeiters. Authlink Smart Tags enable customers to scan the labels of intelligent bottles using their smartphones and access detailed product information. This helps customers verify the authenticity of their purchases within a matter of minutes.

Wine bottle owners can showcase their digital wine bottles in a virtual wine cellar using Authlink Mobile Vault. Each physical bottle’s provenance records, ownership details, and other relevant data is stored along with their digital twins. By setting up a virtual wine bottle, customers can connect with their bottles better, keep track of related transactions, and also learn more about them.

Using Authlink Customer Connect, customers can get their issues with their alcohol purchases promptly resolved. Moreover, they can get their queries addressed regarding bottle storage, drink quality, and much more. Customer Connect effortlessly bridges the gaps in brand-customer interaction and rules out the need for any intermediaries. All in all, it leads to enhanced engagement between businesses and consumers.

Consumers really enjoy it when their wine and spirits purchases result in unexpected benefits and rewards. Loyalty schemes are widely used by wine and spirits brands to capture customer appeal. Using Authlink Smart Tags, consumers can easily sign up for such schemes, keep track of their loyalty points, and redeem points for rewards with ease. They can also find out more about innovative campaigns like reward-to-recycle programs while disposing of their physical bottles.

Brands make use of the cross-selling technique to get customers interested in less known products. Customers enjoy such schemes because it helps them enhance their product use experience, and perhaps even save money. However, cross-selling is difficult when done manually. Authlink Smart Tags resolve this issue by providing information to customers about similar products before purchase. Customers can use the information to make better purchase decisions and even win exclusive offers and discounts.