enhancing_brand_buyer_interactions_with_customer-connect

Enhancing Brand-Buyer Interactions With Customer Connect

Product digitization is transforming the way that brands do business and how customers perceive their products. With the evolving trends, consumers are also hoping for quicker, more effective and convenient ways to ensure better product use experiences than ever before.

Authlink’s Customer Connect feature offers brands innovative ways to digitally establish lasting relationships with customers and also retain appeal and loyalty.

What is Customer Connect?

The Customer Connect feature is available across the Authlink platform, and  consists of a chatbox that both brands and customers can use to communicate with each other instantly. It ensures that brand-buyer relationships are not limited to the shopping period, but are perpetuated long after purchase as well.

What are the functions of Customer Connect?

The Customer Connect feature comprises a range of functions to boost customer engagement, the major ones being as follows:

1. Connecting with each individual customer

The Customer Connect option allows your brand to directly chat with customers when required. This is a great way to get regular updates and real-time feedback on product use from active customers.

Use case:

Asking a customer how a particular skincare product is working for them, and recommending new options to try out in case the current one is not satisfactory.

Asking a customer how a particular skincare product is working for them, and recommending new options to try out in case the current one is not satisfactory.

2. Generating exclusive offers for customer segments

New offers and discounts increase chances of customer retention, and are also helpful for keeping customers interested in your brand’s products. The Customer connect feature makes it simple to create offers for buyers and inform them of the same instantly.

Use case:

Offering an attractive discount to promote the launch of a new type of wine.

Offering an attractive discount to promote the launch of a new type of wine.

3. Broadcasting important information to customers

Customer Connect’s broadcasting tool is quite useful when it comes to sharing important information with a mass number of customers. While this usually tends to be a time-consuming and expensive process otherwise, the Customer Connect tool makes things cost-friendly and efficient. It offers your brand a practical solution to provide important business updates to customers on a regular basis.

Use case:

Informing customers about the launch of a new beauty product.

Informing customers about the launch of a new beauty product.

4. Addressing customer queries:

It is normal for new customers to have multiple queries during the first time they use a particular product. In such situations, it will be convenient to be able to quickly chat with the relevant brand and get the queries resolved. The customer Connect feature makes it possible for consumers to do exactly that.

Use case:

Confirming the safety of refreezing frozen parathas after thawing them.

Confirming the safety of refreezing frozen parathas after thawing them.

5. Resolving customer complaints:

When customer complaints pile up without getting resolved, it can cause brand value and reputation to diminish. The Customer Connect tool establishes a safe space for consumers to get their complaints resolved on a timely basis.

Use case:

Confirming assistance in repairing the broken clasp of a diamond necklace.

Confirming assistance in repairing the broken clasp of a diamond necklace.

Interested in testing out Customer Connect’s functions? Schedule a free demo of the Authlink platform here, or sign up for the beta version here.

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