Brand integrity can be tricky to foster in a business considering the ever-evolving nature of customer expectations. The process of building up brand reputation is quite challenging in a competitive … Read More
The Covid-19 pandemic has altered customer preferences drastically across industries, and the wine and spirits industry is no exception. Wine and spirits brands have no choice but to understand the … Read More
Non-Fungible Token (NFT) is the latest buzzword that has got brands and customers worldwide completely hooked. While many critics are quick to write it off as a fad that is … Read More
The global premium gadgets and electronics industry is booming due to rising customer demand and competition. Studies show that revenue in the global electronics industry is expected to show an … Read More
Businesses have a lot to benefit from establishing transparent and efficient supply chain systems. Studies have shown that 57% of companies believe that supply chain management gives them a competitive … Read More
The global jewelry market size was valued at USD 278.5 billion in 2018, and the numbers are expected to increase significantly by 2025, as per recent statistics. Precious jewelry makes … Read More
Companies worldwide are attempting to gain an edge over their competitors by switching from traditional packaging to smart packaging options. The size of the global smart packaging market is expected … Read More
Counterfeiting is an issue that genuine companies worldwide have been struggling to deal with over the years. Issues related to counterfeit products are not only damaging to customers but also … Read More
The global wine industry is expected to expand significantly in the upcoming years, much to the delight of oenophiles all over the world. A report by Mordor Intelligence states that … Read More
Luxury and technology are not usual bedfellows, but the imperative for luxury marketers is obvious: it’s important to blend technology into every consumer touchpoint, both online and offline. Most importantly, … Read More
