How NFTs Revolutionize Product Security
Imagine a supply chain system that has hundreds upon hundreds of products passing along it every single day. It would take a significant amount of manual effort in order to … Read More
Tag: Brands
Systematizing the Fashion Industry with Blockchain Technology
The global fashion industry is worth a whopping 3000 billion dollars. Naturally, this means that there are millions of garments passing along the supply chain and later getting disposed of … Read More
Essential Smart Tags Guide: Creating Multiple Digital Product Experiences
Customer engagement tends to be a top priority for any brand that wants to gain an edge over the competition. The best way to win customer appeal is by going … Read More
Enhancing Brand-Buyer Interactions With Customer Connect
Product digitization is transforming the way that brands do business and how customers perceive their products. With the evolving trends, consumers are also hoping for quicker, more effective and convenient … Read More
Moving Beyond Data Transparency With Digital Twins
Creating digital twins for products has proven to be the most ideal way for brands to enhance their business and supply chain transparency to: Address customer demand for data regarding … Read More
The Rise of Digital Identities in Today’s Business World
The latest digital technologies are transforming the way people do business. Outdated approaches towards products and customers won’t make the cut for brands hoping to stand out from the crowd. … Read More
How to improve customer-product interaction in the beauty industry
It is no secret that the beauty industry is extremely competitive. The expectations and actual usefulness that customers can derive from beauty products can vary due to a number of … Read More
How to Safeguard Brand Integrity in the Digital Era
Brand integrity can be tricky to foster in a business considering the ever-evolving nature of customer expectations. The process of building up brand reputation is quite challenging in a competitive … Read More
How to Create Interactive Digital Experiences With Smart Labels
Many emerging brands have the (mistaken) notion that the latest digital shopping experiences are only meant for big brands with even bigger bucks to spare. For far too long, rising … Read More
8 Emerging Trends in the Wine & Spirits Industry due to Covid-19
The Covid-19 pandemic has altered customer preferences drastically across industries, and the wine and spirits industry is no exception. Wine and spirits brands have no choice but to understand the … Read More