Blockchain technology has come far since its inception and its usage has expanded beyond the boundaries of cryptocurrency. While many are sceptical of its longevity, even more people are hopeful … Read More
In the current fast-paced world fraught with mass production issues, establishing proof of ownership has become more important than ever. This is especially true for industries like fashion, jewelry and … Read More
Luxury brands are looking for new ways to enhance customer experience and make a lasting impression. Many giant brands are experimenting with NFTs, and now smaller businesses are following suit … Read More
Non-fungible tokens (NFTs) are taking the world by storm. What started lightly in 2017 with collectible digital characters is now shaping economies. While NFTs have proved to be a force … Read More
The global jewelry market size was valued at USD 278.5 billion in 2018, and the numbers are expected to increase significantly by 2025, as per recent statistics. Precious jewelry makes … Read More
Luxury goods have been around for centuries, and they have evolved significantly in the past decades. In earlier times, luxury goods were considered to be symbols of aristocracy, old money, … Read More
Counterfeiting is an issue that genuine companies worldwide have been struggling to deal with over the years. Issues related to counterfeit products are not only damaging to customers but also … Read More
Wine has been around since Biblical times, and there has never been any diminishing of its popularity throughout the centuries. If anything, more and more people have started switching to … Read More
Luxury and technology are not usual bedfellows, but the imperative for luxury marketers is obvious: it’s important to blend technology into every consumer touchpoint, both online and offline. Most importantly, … Read More
Luxury brands surely play a crucial role in today’s marketplace, and the marketing policies for these brands are continuously evolving with the extension of technology. Although these names must be … Read More
