Webinar: Meeting Millennial Buyer Needs with Digital Products & Smart Tags
Keeping up with changing customer behaviors:
Understanding the evolution of barcodes and smart tags, the value of product digitization in business and the future of digital shopping trends.
Why Attend This Webinar?
Growing brands are finding it difficult to keep up with rapidly changing millennial buyer needs. It has become imperative for brands to adopt digital mediums to effectively meet consumer demands. This webinar would provide insights on how businesses can enhance customer engagement, brand loyalty and sales using smart tags, digital identities and similar technologies.
30th July, 2021 | STARTS AT 7:00 PM (IST)
Challenges Faced By Brands
Brand Integrity
The increase in global production rates has also led to an increase in counterfeit product sales, which puts customers at high risk
Traceability
Consumer demand for higher business transparency including insights on sustainability and product authenticity is on the rise
Digital Experience
Customers, particularly millennial and Gen Z buyers, are on the lookout for new, innovative and personalized shopping experiences
Webinar Takeaways
Relevance of customer engagement
Find out why customer engagement is crucial for any brand to withstand the competitive market
Digitization of customer experiences
Discover innovative ways to retain customer loyalty and engagement through digital mediums
Need for business transparency
Understand the need and digital means to foster business transparency and traceability for consumer benefit
Implementation of smart tag solutions
Learn how smart tags are redefining brand-customer relationships, and what to expect of the developments in the future
Meet The Panelists
David Calleja Urry
CEO at GS1 Malta Board Member at GS1 International
Janita Winters
COO at GS1 MALTA
Akash Gaurav
Co-Founder & CTO at Authlink