Webinar | Authlink
30th July, 2021 STARTS AT 7:00 PM (IST)
STARTS AT 7:00 PM (IST)

Meeting Millennial Buyer Needs with Digital Products & Smart Tags

Keeping up with changing customer behaviors: Understanding the evolution of barcodes and smart tags, the value of product digitization in business and the future of digital shopping trends

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Why Attend This Webinar?
Growing brands are finding it difficult to keep up with rapidly changing millennial buyer needs. It has become imperative for brands to adopt digital mediums to effectively meet consumer demands. This webinar would provide insights on how businesses can enhance customer engagement, brand loyalty and sales using smart tags, digital identities and similar technologies.
30th July, 2021
STARTS AT 7:00 PM (IST)

Challenges Faced By Brands

Brand Integrity

The increase in global production rates has also led to an increase in counterfeit product sales, which puts customers at high risk

Traceability

Consumer demand for higher business transparency including insights on sustainability and product authenticity is on the rise

Digital Experience

Customers, particularly millennial and Gen Z buyers, are on the lookout for new, innovative and personalized shopping experiences

Webinar Takeaways

Relevance of customer engagement
Find out why customer engagement is crucial for any brand to withstand the competitive market
Digitization of customer experiences
Discover innovative ways to retain customer loyalty and engagement through digital mediums
Need for business transparency
Understand the need and digital means to foster business transparency and traceability for consumer benefit
Implementation of smart tag solutions
Learn how smart tags are redefining brand-customer relationships, and what to expect of the developments in the future

Meet The Panelists

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David Calleja Urry

CEO at GS1 Malta Board Member at GS1 International​

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Janita Winters

COO at GS1 MALTA

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Akash Gaurav

Co-Founder & CTO at Authlink

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